Do you need help reformulating your marketing mix during COVID? Work on your own business marketing plan during this 2-hour workshop designed to help you update your marketing media and tactical options to better reach and influence customers. Prepared with well-defined market segments, key buyer messages, and sales promotion ideas, business leaders can get right to work evaluating the best media and tactical options for current times. Set aside this time to focus on YOUR businesses’ marketing strategy for 2021. Use this workshop to organize and plan using the 4 M’s: Message, Media, Mechanism and Management, for greater synergy in your future marketing. — This is the final session of the Great Marketing Turnaround series. Each hands-on session is designed to adapt and update existing marketing planning for pandemic times. Participants use guided marketing activities during the sessions to plan their own marketing efforts. (Businesses do not have to have attended previous sessions to participate.)

Speaker(s): Heidi Kirkland, Business Analyst

Please note: After you have complete registration, you will be provided with an additional Zoom registration link. This registration must be completed to obtain your unique access link to attend and access this webinar. THIS WEBINAR OCCURS AT 10AM ARIZONA TIME. BE AWARE THAT DUE TO A GLITCH IN OUR SYSTEM EXPORTING THE EVENT TO AN EXTERNAL CALENDER WILL CHANGE TO PACIFIC TIME ZONE.