Learn tips and tools to use to create and implement your social media marketing strategy.

By the end of this session, you will understand what to include in your social media plan, how to do keyword research, and why and how to develop a content strategy for each platform to grow your followers. You will also learn some key tips to maximize your social profiles in order to show up more frequently in online searches and stimulate engagement. We will cover specific tips for Facebook, LinkedIn, Instagram, and Twitter. Handouts and worksheets will be provided.

Topics include:
Social media marketing plan
Content strategy development
Maximizing social profiles
Tools and tips

Speaker(s): Jeri Denniston, Maricopa SBDC Business Analyst