Understanding Your Target Market

Gain an understanding of your ideal customer and where to find more like them. Learn how to engage them through digital marketing strategies. By the end of this session, you will be able to identify key characteristics about your ideal customer and their buying habits. You will some best practices to engage your ideal customers online and through traditional marketing. Handouts and worksheets will be provided.

Topics Include

• Target Market
• Ideal Customer Persona
• Customer Engagement Best Practices

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