Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
In this session we will discuss:

• What is influencer marketing
• The current landscape of influencer marketing
• The value in which influencer marketing delivers
• Creating an influencer marketing strategy
• Tracking influencer campaigns