This webinar is designed to stimulate your thinking and help you plan a variety of marketing activities throughout the year taking advantage of seasonal holidays and special events. Schedule targeted activities and promotions based upon your customers’ interests to achieve the best results.

You will learn about setting specific goals for each customer type and identifying a variety of activities, events, and promotions to attract these customers. As part of this webinar, you will receive a workbook to help you plan, create, and schedule these activities for the year, along with a list of tools to help with design, writing, and scheduling. Depending on your business and customer focus, your content strategy may include social posts, blog articles, newsletters, in-person events, videos, podcasts, webinars, seasonal sales promotions, contests, and more.

Participants will learn about:
* Setting SMART Goals for each marketing tactic
* Creating Buyer Personas for each customer type
* Creating a monthly content calendar to plan activities for the year
* Creative ways to attract their ideal customer
* A variety of AI and other tools to help with design, writing, and scheduling

Register Here: https://clients.arizonasbdc.com/workshop.aspx?ekey=10450017

 Speaker Jeri Denniston

Jeri Denniston is the Chief Marketing Strategist in the strategic management coaching and training firm she shares with her husband. Most recently, she was a Certified Small Business Advisor for the Maricopa SBDC after serving as the Director of the Yavapai College Small Business Development Center in Prescott, AZ, for 4 years. She brings more than 35 years of experience in strategic management, business planning, and digital and social med marketing in a variety of industries from small businesses to Fortune 100 enterprises.

Jeri holds certifications in strategic management, the LivePlan business planning tool, Nav credit, and is a Constant Contact Certified Partner and Authorized Local Expert. An author of several articles and eBooks on social media planning, strategic planning, and digital marketing, she has taught social media and internet marketing for 10 years, and presented many webinars on marketing, business planning, and strategy. Jeri holds a Masters in International Management from Thunderbird School of Global Management at Arizona State University and a BA in Spanish from Chapman University in California with high proficiency in business-level Spanish.