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Marketing Skills for Your Business – Surviving (and Thriving) the Summer in the Desert
Wednesday, July 19, 2017 @ 12:00 pm - 1:30 pm
Program objective:
After attending this session, small business owners will learn key guidelines and strategies for long-term survival through the Phoenix summer season.
In this fun and interactive session, you will explore:
- How to target “low hanging fruit” to boost your revenues
- Review the difference between sales and marketing and learn guidelines for developing an active sales campaign
- Discuss online strategies to stay “top of mind” with customers who are out of town for the summer season
- Know proactive steps to take NOW to minimize seasonal impact on your business.
This program is intended for any small business that experiences the seasonal highs and lows of the Arizona summer business cycle